Welcome to UNSW Branding

Our brand is the public face of UNSW Sydney and UNSW Canberra. It uniquely identifies UNSW, differentiating us from other institutions, enhancing our position and protecting our reputation.

For this reason it is critical that all communications are clearly and effectively branded according to the UNSW Brand Requirements. The Branding Requirements have been developed through extensive market research, staff and stakeholder consultation, and many internal workshops.

It is crucial that we adhere to the UNSW brand requirements to develop a consistent and unified image for the university.

I hope you find the brand standards clear and easy to use and I thank you for your continued support.

Ian Jacobs
President and Vice Chancellor


Further information

Visual content, creative design and web development Request

For all visual content, brand advice, creative design and web development please submit your requests directly through the university-wide services request form. The form has been created to manage the vast number of requests that will be serviced by the Global Profile & Reputation pillar within the new Division of External Relations. We ask that all staff submit requests directly via the form. There is also a list of frequently asked questions available on the FAQs page.

Please read through our Request Guide and Global Profile & Reputation Unit pages for further information on how to submit requests and the responsibilities of each team. 

If you have any questions please direct them to GPR Support.

General printing requirements or customised stationery including business cards:

Ordered through our stationery contact unswprint@unsw.edu.au or (02) 9385 3222. Corporate Stationery, including envelopes and student attendance records, are purchased from Winc Australia (formerly Staples) via eProcurement (requires NS Financials login).

Social Media:

Please go to the Social Media guidelines page.