Analytics

The Central Web Unit provides Google Analytics tracking setup as a free service to all units within the University.
At minimum, all University websites must track onsite traffic with a Google Analytics tracking tag provided by the Central Web Unit (CWU).

On-going Google Analytics support is provided by Marketing Services.
This support is provided to give direction with best-in-class analysis of the University's web presence, be it for digital marketing or actual websites and webpages.

This support includes:

  • Google Analytics Workshops
  • Custom reports
  • Custom segments
  • Ad-hoc requests
  • General troubleshooting

If you have any queries regarding Google Analytics please email analytics@unsw.edu.au .