Search Engine Marketing (SEM)

Marketing Services supports the University with Search engine marketing (SEM) or Pay-Per-Click (PPC) or simply paid advertising as a central service and reference point to raise the profile of the brand on all the major search engines with a focus on Google's search engine - specifically using Google's AdWords platform.

Leading the University in a unified strategic direction for SEM with Marketing Services' campaigns being the priority.

Assistance to all other UNSW faculties, schools and units developing new Search campaigns is also available.

If you are interested in utilising SEM for your next campaign or would like further consultation please complete and submit the SEM Enquiry Form →

We provide the following:

  • Managing search campaign
  • On-going campaigns for the Corporate and Marketing-specific website and webpages
  • Weekly, monthly and quarterly paid traffic reporting
  • SEM workshops
  • Pre-campaign consultation

If you have any queries regarding SEM please email .


If you are interested in optimising your organic ranking on search engines please visit the
Search Engine Optimisation section of the UNSW Marketing Services website.